Online Promotion Strategy for Dominating the Search Engines

Here is an online promotion strategy that starts with keyword analysis, requires you to build focused content, then adds link building in order to strengthen your position in the search engines. This approach is virtually guaranteed to get you ranking in Google. It is a fairly simple 5 step strategy that requires some dedication, focus and work. But you’ll find it both makes sense and gets results quite quickly.

Step 1 – Analyze your keyword phrases.

Use a tool like Adword Analyzer to find the most potentially lucrative keyword phrases in your niche. Adword Analyzer will give you a list of keywords along with the number of searches done for that phrase, the number of pages competing for ranking, and even the number of sites using AdWords and other pay per click advertising to get clicks on that keyword phrase. There are always a number of possibilities that you can focus on. Don’t just settle for the obvious. Often it is the keyword phrases with fewer searches that you have a better chance of dominating, because the competition is much less stiff.

Step 2 – Select your Keyword Group

Using the data arrived at in Step 1, select a group of closely related keyword phrases that you will focus on in web pages, articles, blogs, and so on. Plan on creating as many as 3 web properties – sites, pages, blogs, Squidoo lenses, etc. – for each keyword phrase in your keyword group. This may seem like a lot of work, but it will allow you to have a serious chance of dominating each of your keywords and gaining traffic from all of them.

Step 3 – Build primary web properties for each keyword phrase

This is very important. Each of the keyword phrases in your keyword group must have a primary web page – whether its in the same site or a dedicated one – that is specifically optimized for that keyword phrase. In other words, focus individual pages on individual KWPs. So, for example, you may have a home page on your primary site dedicated to the KWP “my primary keyword”. Be sure to optimize that page correctly with good focused content, and as much of it as you can come up with.

As suggested, you may decide to use individual pages within your primary site as the primary web properties for each Keyword in your keyword group. Think of each of these pages as a distinctive web property – not just a secondary page to your home page. Make each of these dedicated pages stand on its own with significant optimized content. Use exactly the same optimization principles for each of these pages as you do for your home page. Focus, focus, focus each of these pages on the specific keyword phrase you are going after.

Step 4 – Create secondary web properties for each keyword phrase

Now create other secondary pages also dedicated to each keyword phrase in your keyword group. This can be quite easy to do. For instance, create a Squidoo lense focused on “my primary keyword”. Then create a blog at or dedicated to “my primary keyword”. Be sure to optimize those pages correctly as well. It is important that you not just copy the text from one page to the next. It should be original content in each instance.

5. Build links to all your primary and secondary web properties

Once your targeted web properties are in place and you have a good amount of tightly targeted and optimized content on each of these pages, the emphasis shifts to building links to each of them. Remember, it is not enough just to link to your primary website. Your objective should be to have each of these web properties gain ranking within the search engines and drive traffic.

So they all need inbound links. Interlinking your sites in a strategic way is important. But links should also come from high quality external sources. One of the easiest way to create almost immediate links from third party sites is to write articles and distribute them to a variety of article sites. For more information on this see our article marketing [] strategies.

There are other equally effective ways to get inbound links from external sites. For instance you can employ some of the Web 2.0 techniques we discuss at our Web 2.0 marketing blog. Most of these are quite easy, and result in creating a large number of inbound links very quickly.

Now the pieces are in place to quickly move up the search engine rankings for your entire keyword group. Continue to add content to each of your web properties, always remembering to make it tightly optimized for each keyword phrase. And continue to add third party links by writing articles, adding blog posts, using podcasts, videos, classified ads, and any other method of creating relevant links that will create direct traffic and drive up your search engine rankings.

Online Web Promotion – Strategies to Creating More Profits

Did you know that there are five powerful ways you can create some nice income through an online web promotion? Well, if not then this article is just for you. Listed below is a quick overview of the online web promotion strategies that provide a nice healthy online income.

One. Online web promotion requires that you have a well researched marketing plan. The success of your internet business is contingent upon you applying your marketing plan on a daily basis.

Two. When it comes to online web promotion, you need to have your very own website created. Your website will be the ultimate means at which prospective clients will contact you for your products or services. Therefore, make sure you provide high quality content for your target market.

Third. When it comes to an online web promotion, you need to acquire a number of testimonials in order to give your product or service more selling power. Testimonials are very powerful and you acquire as many as you can if you want to boost the profit earnings of your website. This is one online web promotion tactic that you must seek to apply in your business.

Fourth. You should hire the help of a professional online web promotion expert in order to save you from a lot of marketing losses and mistakes. The good thing about an expert is that he or she can show you what works, and show you what doesn’t work, thus preventing you from losing a lot of money through failed marketing campaigns.

Fifth. When it comes to good online web promotion, you must make sure that you stay in pace with the rapid changes in the online marketing world, and adjust your business appropriately. Just having the mindset of adjusting you online business around current trends will give you an insane boost in your earnings within a short period of time.

Book Promotion: How To Promote Your Book Without Breaking The Bank

“I don’t need to promote my book – I have a book contract with a big publishing house.”

It often comes as a surprise to many authors that books do not promote themselves. And don’t expect your conventional publisher to do that for you either.

The cold had truth is you have to promote it yourself.

And while that may be a shock at first, you are by far and away the best person on this planet to promote your book.

Just follow the recommendations in this article to build the elements of your book promotion strategy.

What is Book Promotion?

It’s raising the profile of your book in your target audience’s eyes. Firstly you have to identify clearly what niche your book satisfies. And then you have to bring it to their attention.

Specifically the aim of book promotion is to take your book from being unheard of through to being a must-buy.

Here is a list of media and strategies that you should consider when creating a book promotion strategy.

  • Press Releases
  • Book Exhibitions
  • Media Interviews – Radio and TV
  • Influential Reviewers
  • Promotional Video
  • Webinars and Teleseminars
  • Internet Marketing
  • Membership Sites
  • Social Media
  • Product Launches
  • Conventional Advertising

Press Releases

Press releases are official statements issued to newspapers giving information about a particular topic.

To promote your book, write and issue a press release that gives details of your book. Assuming this is of interest to their readers, the release may get published verbatim, or lightly edited.

Press releases follow a standard format, and adhering to this makes it more likely yours will be adopted. You can obtain suitable templates by searching online for “press release template”.

As many journalists rely on online pr sites for their material, being present on these sites makes it very likely that your release will be picked up.

The material you supply does need to be newsworthy, of course. Sales pitches masquerading as press releases are likely to be ignored.

If you are writing about a hot topic, just an announcement of the book may be sufficient. Otherwise you may need to be creative and present controversial views or refer to current hot topics for your release to be picked up.

Book Exhibitions

The advantage of these exhibitions is that those attending are typically interested in publishing or promoting your book. Don’t expect those attending to be your target market. These are recommenders, and your job is to find those recommenders that are relevant to your market and your book.

Try to obtain a list of exhibitors beforehand, and identify those organisations to talk to. Take a stock of business cards with you.

Media Interviews – Radio and TV

For books with wide appeal this can be a great way of getting your message out. It’s a good idea to get some media coaching so that you know what to expect, and are able to get your points across succinctly in what can be a very short interview!

On radio and TV, don’t expect to get more than three minutes at most. Your answers must be focused and to the point with no waffling.

At the very least write down the top seven points you want to get across. Prepare a sheet of sample questions and answers. The interviewer may not use these, but if they do, you have confidence that you can answer them.

Sometimes you’ll be asked a question you think is not really relevant. The art is to politely answer the question they should have asked. Watch politicians, as they do this all the time.

Influential Reviewers

Getting influential people in your industry to review your book positively can be a great boost to your book’s profile. Approach these people in plenty of time, and send them a copy of your book, asking what you want.

Getting to be able to reach these people of influence can be a project in itself which requires tenacity and creativity. Always be respectful of their time and only approach them if you think they might be interested in reviewing your book.

Webinars and Teleseminars

One of the most neglected means of book promotion is that pioneered by Alex Mandossian – the teleseminar or webinar series.

Here you are interviewed in one, or a series of teleseminars. In them you reveal the content of the book in answer to your interviewer’s questions.

These can either be free or can be chargeable – especially for a teleseminar or webinar series. These packaged programmes can be sold for a significantly higher price than that of your book. So you may consider giving your book away as a bonus to people who pay for your teleseminar or webinar series.

Internet Marketing

Internet marketing includes email marketing, websites – especially blogs and podcasting.

You can provide text, pdf documents, audio extracts of your book, videos of content related to your book on your site and via emails.

You can create an autoresponder email sequence to deliver extracts from your book either as a stand-alone sequence or in conjunction with your website.

Needless to say, you should promote your book to your online list, and consider joint ventures with those people who are likely to already have your prospects on your list.

It’s very easy to publish book extracts on your blog and on article sites like If you then advertise these extracts with social media you’ll reach a larger audience.

What applies to teleseminars and webinars applies equally to podcasts. Podcasts are a complementary medium – you can podcast your teleseminar audios and your webinar videos.

And don’t forget other people’s podcasts, where you can offer extracts of your recordings to others in your field. You could even be interviewed by the podcast provider.

Membership Sites

You’ll have generated a large amount of material in writing your book. If you were to reformat it you probably have more than enough material to create a membership site.

This allows you to charge a monthly fee for access to your material.

Think of each chapter as a module of your membership site. For each chapter you could provide a pdf version of the chapter, a mind-map of it, an audio recording, possibly cut into chunks and short videos.

You could add exercises, surveys, questions for reflection – anything that will add value to the material you have already created.

Social Media

Social media can help create a buzz around your book launch and can also feed into other promotional channels.

The social media where you must have a presence for your book are Twitter, Facebook, YouTube, Pinterest and your blog. Depending on your market, LinkedIn may be relevant.

Consider setting up a Facebook Page (used to be called a Fanpage) dedicated to your book. Set up a YouTube Channel,if you don’t already have one.

Create a WordPress blog dedicated to promote your book where you can easily post blog entries, short videos and audios to help with your promotion.

Product Launches

Of course conventional publishers do launch and promote books. But although they do this for J K Rowling, don’t expect them to put any effort into launching your book unless you have agreed a specific book launch budget and what it will contain.

If you follow the guidelines laid out for internet marketing product launches pioneered by Jeff Walker, however, you can get a great deal of the effect while safeguarding your budget.

Conventional Advertising

Very much bottom of the pile is conventional or mass advertising. Conventional adverts are expensive and have a horribly low response rate.

The challenge is the relevance of your advert in a mass-market medium like a newspaper or a magazine.

While more targeted periodicals are a better bet, there is still the fact that conventional adverts are a scatter-gun approach where you really need a sniper’s rifle.

Using the direct marketing techniques that I’ve covered above can be much more effective. This is because they are targeted at your niche specifically, so the relevancy of your message is much higher.

Because the relevancy of your message is higher, it’s more likely to be read and acted upon. In other words, your promotion is much more likely to reach those people who are most receptive.

Pulling It Together

I’ve covered all the elements that are considered by conventional publishers for promoting your book. And I’ve added a number of others that are not well addressed by them.

Your book promotion strategy needs to be comprehensive – to be successful it should contain most of these elements. It also needs to be planned and co-ordinated to ensure that you reach your target market and find them receptive.

Finally, to be successful, your book promotion strategy should operate consistently over time – I suggest a period of 90 days for an integrated book promotion strategy.