How Can Promotional Gifts Market Your Cause Effectively

In today’s corporate and business world the competition is cut throat, and every company wants to create a profile for itself and stay in the minds of the general public, thus increasing their sales too. But sometimes, reputation alone is not enough to stay in the minds of the people and grab their attention. Slick marketing gimmicks must be thought up which will forward the cause of the company or organization and help create awareness and an image in front of the general public, as first impressions are lasting impressions.

Promotional gifts are free gifts like pens, mugs, umbrellas, calendars, t-shirts, watches, etc, which are given out by organizations or companies to forward their cause and can be used for effective publicity and promotion of the organization or company. They are mostly cheap and small, but sometimes expensive gifts might be given to celebrities who visit the organization. In these cases the organization or company might insist on a photo with the celebrity which they might use for promotional activities later on.

They are generally also given out to create a sense of goodwill among employees, also to build customer goodwill and facilitate their retention. Goodies are also given out by companies and organizations during events in order to publicize the company or organization’s role and commitment to the cause and also to create awareness among the general public about the event.

It is also noted that sometimes they are given out during political campaigns in order to increase the profile of the candidates and causes. Freebies bearing the candidates slogan or face might be distributed around to generate sufficient awareness and interest in the public, and also to generate followers of the candidate or the cause. These gifts are also given out to promote social causes and create social awareness among people by non governmental organizations. A very famous example of this is the immensely successful Livestrong band campaign which was used to create awareness among the people about cancer and helped raise funds for cancer research, as many people then came ahead with sizable donations.

Mostly promotional gifts are given out at big conferences, seminars or trade fairs by companies and organizations with the name of a brand of theirs printed on them or the slogan of a cause printed on them. These marketing tactics used by various companies and organizations to generate awareness is popularly known as the guerrilla marketing technique. In the past, these were mostly just random giveaways, but these days they are backed up by shrewd marketing strategies with lots of people involved in handling of the whole marketing process. This is evident with the increase in usage of promotional gifts by companies and organizations to create awareness.

Social Media Marketing – Successful Promotional Strategy for Auto Dealerships

A survey conducted by Wildfire Interactive in November 2011 revealed that 97% of the marketers (who participated in the survey) found that social media provides value and benefits to their businesses. These statistics state that social media is the rapidly growing and successful marketing platform for businesses. In this article, we will know how this marketing strategy helps in the growth of auto dealership businesses.

Popular social media tools
Social media is the latest buzz on the Internet. Popular social networking sites like Orkut, Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr, Blogger, etc., have created a new opportunity in Internet marketing. As majority of the Internet users are hooked on to these social networking sites, these sites are becoming the latest target for the businesses to promote their businesses.

Gives great exposure
Social media is one of the best platforms to increase your auto business’ visibility and brand awareness. Create a social profile and offer the visitors useful information about your products and services. Social media also has great potential to get customer referrals, which for sure is a smart way to expand your business.

Wider reach and generate leads
Social sites are more than advertising tools that only develop awareness of your brand; they are highly helpful in gaining new customers, retaining the existing ones and reaching the customers faster. Having a huge customer base from all across the globe, these sites enable a wider as well as targeted reach for your business. Standard business profiles and informative updates help in engaging the audience, hence creating high chance to generate leads.

Platform to interact with audience
Social media enables two-way communication. It allows the business owners to get instant feedback from their customers on their services, new launches, offers, etc. By answering the customers’ queries and concerns in a timely manner, they can offer good customer service. Also, most of the customers prefer to post their criticisms directly on the profiles. Further, when a customer complaints/posts negative comments, you can respond immediately and rectify your faults and when your customer gives a positive feedback, thank him. This kind of active and direct communication brings you close to the customer.

Update with new models, services and offers
An auto dealer can tweet or post or create regular updates on new models, promotions, services, coupons, contests, events and offers. Updates spread faster in these sites due to the active sharing and follows of the people, hence don’t keep your profile static, keep updating. Some business owners even create their own apps which will allow the best deals and latest offers to be posted right on the home pages of the customers, without having them to search through the net or having the need to leave their profile page.

Builds reputation of your dealership
By having a profile in the social networking sites, an auto dealer can develop his reputation and business contacts. These sites are the places where people love to express their opinions; hence, these sites not only help in building goodwill, but also help in spreading it. As the name goes, these social media sites enable socializing. Socializing enhances the confidence of the customers in your business, and creates long lasting customer relationships.

Inexpensive marketing strategy
Of the various online marketing strategies, social media marketing is inexpensive. The cost of generating social media apps that are the effective means to promote your business is less. In contrast to the traditional marketing techniques like trade shows, company events, etc., which require huge resources to implement, the social media tools are user-friendly, inexpensive and generate high ROI in a least possible time. The results of the social media ad campaigns can be easily tracked and quantified; hence, facilitating immediate improvements in marketing strategy.

An effective social media marketing strategy, designed as per the business’s goals and objectives will prove to be a successful promotional strategy by increasing site traffic, customer acquisitions, customer retentions and sales.

Email Promotion Internet Marketing

Promoting your small online business is a challenging mission, particularly if you do not have any ideas about the best methods to use. Amidst the so called “new” marketing techniques that currently swamp the Internet, you will sometimes find yourself confused in trying to decipher which processes work most effectively and which will just waste your valuable time and effort. To be successful with your business promotion online, you need to utilize the most effective marketing tools as much as possible to attract visitors. More importantly, you should concentrate your efforts in mastering the most suitable techniques for your company.

Here are three of the most effective small business marketing strategies that can be implemented by almost any small business.

1. Email List building – This method is one of the marketing strategies that must be implemented in every small business promotion campaign. Many online marketers do not understand the importance of building a quality targeted email list, or the best way to achieve it. You must gain your prospects’ trust and capture their contact information in order to build a list. Through this list, you can advertise your site or product to your prospects and later on turn them into paying customers. According to many of the famous online Gurus and Blogs that I have studied, research shows that people will keep ignoring your advert until they have seen it at least seven times.

2. Article marketing – This technique is also essential in online marketing, not only because it is free but because it is very effective too. Online users very often search for information from article directory sites because unlike a book or magazine they do not have to pay for the information. Be sure to write good quality articles and people will keep coming to your site for reference.

3. Forums – If you want to get the attention of search engines, you must join forums related to your business and participate in them. You have to make sure you always leave a link to your website in your signature, and search engines will very often index your site through forum discussions, sometimes in only a few hours if the forum is a popular one. This will give you more website traffic and higher search engine placement.