4 Easy Affiliate Business Internet Marketing Online Promotion Strategies

Affiliate marketing is a much sought after business by people because it is the easiest way to earn money online. There are some pitfalls though that very few people get through. You have to be able to choose a market and find a product that the certain market will want to buy. On top of those you have to be able to drive traffic to any site that needs it. This article will show you 4 easy ways to drive traffic to your web site.

The first and in my opinion best affiliate business internet marketing online promotion is email marketing. You have probably heard this before that the money is in the list. Well, to my knowledge this holds true. Yes, you can make money in other ways, but email marketing is high above the rest.

Tip – all of the additional techniques will focus on driving traffic to your squeeze page.

A squeeze page is a one page website that has fields to capture your visitors name and email address. This is how you build a list.

Another way of affiliate marketing is with online promotion in forums. You can register on the forum in your market and add a signature file that has a link to your squeeze page. Put a link to your squeeze page in your signature and make useful posts in the forum. Never put a link in the body of your post.

A very common way to increase website traffic is by writing articles. Article marketing hsa been around for quite awhile and many, many marketers start out this way, mainly because it is free. You need to be sure to do some keyword research and include the keyword in your title as well as throughout the article content.

Another great way is blogging. Blogging has become more and more popular over the past few years. Just make sure to update your blog. If people see your blog hasn’t been updated for a few days they will go elsewhere. This is also useful if you have a list of subscribers because when you make a new blog post you can send them an email to let them read it.

Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of “marketing’ is misunderstood just the same. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things which blend together. By definition, marketing is the act of mixing product, price, place, and promotion. But first, on to…

Branding.
A great example of branding is Apple. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the “i” element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxurious amenities, excellent service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What kind of “Brand” is each of those? Can you see the contrast? What is your company brand? Are you sure? If you think you’re a high-end facility, do you show it? Would you see the front desk clerk at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 wearing a $1000 suit? Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.

Advertising
Advertising is the actual process of displaying your message. Advertising on the radio… Advertising on tv… The one act of making something happen. Tie your Advertising and your Branding together, you have the Marketing Process. If you are just “advertising” without any direction, any goal, any unity, then you’re just a lost puppy wandering aimlessly hoping someone will give you a good home.

Promotions
A promotion is typically a one-time event for a specific purpose or goal. Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event. In retail, a “SALE” is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the R.O.I. (Return on Investment) any particular promotion should achieve to make it a success.

Public Relations
P.R., or Public Relations, typically revolves around un-paid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story on the news or an article in the newspaper, this is the type of press a Public Relations firm may help you get. They have strong relationships with the news media and often feed them stories about their clients, in hopes of some free press. You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed, which is the PR firm’s strongpoint.

Marketing
Marketing is the process that drives all the above elements. It directs the feel, image, and tone of the advertising, promotions and public relations. To each of these elements, there are experts in each of these fields. You can hire a company just to handle your branding, and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such companies. You can learn how to achieve the same results at http://TheMarketingWire.com and get the latest in marketing news, education and resources to help build and grow your business.

Search Engine Optimization Makes a World of Difference to Your Business Promotion and Marketing

SEO, is a key business marketing strategy that is fast catching on in present times. Consumer’s shopping trends have shifted to the Internet, which is now the main resource of information. In fact studies have shown that 70% of all e-commerce transactions originate from a search and with millions of searches conducted each month, it is wise for businesses to promote themselves, their products and services efficiently online.

Various businesses use optimization to promote their websites more effectively on the Internet. SEO is a cost effective strategy for promoting and developing your business and provides a sound return on your investment.

So how does SEO actually help your business? Search Engine optimization is a part of Internet marketing services and is used to improve the volume or quality of traffic to a website or a web page (such as a blog) from search engines “naturally” or through unpaid methods. The primary marketing objectives:

  • Better rankings for websites on search engines.
  • Generating leads.
  • Building better awareness of the brand/product/service.
  • Offering better edge over competition.

Let’s take a closer look at how optimization helps businesses and why business websites need to be SEO successful.

SEO helps put your business on the map

Studies have shown that 60% of Web users visit search sites every month, more than for any other type of site. The Internet is a limitless marketplace and search engines are usually the point from where the search for a product or service begins. So being ranked high on any of these search engines can bring about a world of difference to your business. Search Engine optimization helps to your website to rank high in the search engine lists.

SEO helps improve brand visibility

SEO makes finding your business much faster and easier. You get an edge over the competition when your website shows up on the first of search results for a particular product or service. This gives your brand much higher visibility.

SEO is cost effective

Paid advertisements are getting more and more expensive. What Search Engine optimization does for you is to improve your website in such a way that it naturally gains more visibility and traffic. SEO gives your business better leverage for free. Studies show that people generally prefer to choose natural search results to paid-search listings.

Search Engine optimization makes your website a stronger communication and marketing tool

The right SEO strategies can make your website more informative and user friendly which results in a better user experience. Customer satisfaction translates to repeat business and this way everyone is happy.

Optimization is very useful in helping your business venture develop. There are thousands of tools and methods that are used by SE optimizers and specialists that can help build website traffic and improve SEO rankings. SEO offers visible results for affordable prices so that businesses can go for a powerful SEO campaign.