5 Easy Ways to Promote Your Marketing Content

Content marketing as a marketing strategy depends upon the creation of useful, engaging content. But, that content is useless if no one sees it. In order to be effective, it needs to be promoted through a variety of channels and methods. Widespread distribution of your content has the power to supercharge your marketing efforts and spread your content like wildfire.

Here are 5 easy ways to get your content out there and get it seen:

1. Submit to content distributors. This would include article directories and social bookmarking sites. StumbleUpon, Digg, Technorati and Reddit are examples of bookmarking sites that people subscribe to in order to receive the latest articles on topics of interest to them. Distributing your marketing content to these sites will increase exposure for it dramatically.

2. Make it easy for readers to share. “Share icons” located on your blog, social media account or article page allow readers to easily share your content with others. Some popular ones are:

  • “Like” button (FaceBook)
  • TweetMeme (Twitter)
  • LinkedIn share
  • AddThis (social bookmarking sites)

3. Send email newsletters. A monthly or weekly newsletter sends the latest content directly to your target market. These are people who have opted to give you their email addresses and are therefore most interested in what you have to say.

4. Cultivate relationships. If you show interest in the content that others are creating in your niche, you will encourage them to become interested in yours. These people will then spread your content around for you. Reach out to thought leaders, fellow bloggers and others in your industry by commenting on their blogs, guest posting for them and sharing their content. Link to their content in your articles. It’s the best way to get them to recognize you and start sharing your content with their followers.

5. Cross-promote. Any chance you get, use one content vehicle to promote another. For example, add your social media icons to your email signature. Let people opt into an email subscription on your website. Place a link to your website in your blog or directory articles. Remember-all paths should lead back to you!

These ideas for promoting your content are easy to do. They offer you a way to get your content seen by thousands of potential customers across the Web. And, they help you build the relationships that get others to spread your content for you. Start with great content-the kind that engages people and builds your credibility in your niche. Then, get the word out.

Internet Marketing Promotion Is An Essential Part Of Your Marketing Strategy

Most marketing experts you talk to these days all agree on one thing. If you want to have a successful business, it is critical that you have an online presence. There are a lot of different marketing methods you can use, and they can all be effective, but you have to start doing something.

The truth is that this is a very interesting time to be marketing a business. On one hand, there is a huge volume of information available online that will allow anyone to learn how to successfully market their business online.

On the other hand, it can take a very long time to sift through all of that information to get to the stuff that will actually still work and be beneficial to your business.

If you are going to jump into the world of Internet marketing promotion (and you should), it is important that you find good sources of information as quickly as possible.

Internet Marketing Promotion Techniques

There are many different ways you can choose to market your business and we will discuss several of them below.

However, before you get started, you should research all the options and pick the one that gives you the best chance for success. Too many people fail because they try too hard to manage too many types internet marketing strategies when they first get started. You should pick one strategy and work just that technique until it becomes successful for you. Once you become an expert at that strategy, you can add a second type of marketing.

SEO

Search engine optimization is one of the more popular internet marketing promotion strategies. This is because more and more people are turning to the internet when they are looking for new businesses to patronize. When you do SEO correctly, it will also give you the best return on your investment because you will continue to attract new customers for years into the future.

Video/Article

Video or article marketing is another popular marketing strategy. This is the practice of creating an original video or article and distributing it to various sites around the internet. This will give you links back to your site (which help with SEO), but it also exposes your piece of content to thousands of other people. If your content is good enough, they will follow your links back to your site.

Social Marketing

Using social sites for your internet marketing promotion is another option that has become very popular over the last several years. Sites like Facebook, Twitter, LinkedIn, etc allow you the opportunity to present yourself and your business as experts in your industry. As you continue to share valuable content with them and help them with problems and questions they have, they begin to consider you a trusted authority. When they decide to purchase a product or service your business can provide, they will buy it from you.

Conclusion

There are many different kinds of internet marketing promotion that can be used to market your business. The important thing is to make the decision to get started finding out which technique you can start using to begin taking advantage of this exciting online world.

5 Effective Email Marketing Strategies! Marketing With Email!

Today most of the Companies communicate with there consumers through email. Email is used to increase sales through sales promotions and to educate people about products and services. Messages also can include branding with logos and / or tag lines, and they can offer direct response tools like reply links, emails, telephone and fax numbers, etc.

Following 5 Points should be remembered for effective email marketing:

1. Subject line is the key of your email marketing.

It decides whether the reader will open it or not? You get a lot of email yourself, don’t you? What you see first when you receive a new mail in your mail-inbox? The first information you might need to know is who is the sender of the mail, right? That’s what most people look at first. They take second look on information in subject line.

Some magic subject line words are ‘free gift’ ‘take the quiz’ and ‘test your knowledge’. You’ve probably been told that the word ‘free’ is ineffective, but it isn’t. People like ‘free’.

2. Always keep the subject line of email brief.

Curiosity is a strong and powerful human trait that email marketers should use to make their marketing emails pass the very common ‘must open, must read’ test.The other very human trait which should be known for a better email marketing campaign is to understand and use is ‘me’. The recipients of your email campaign ask a very important single question. That question is, ‘What is there in it for me?” The key word is ‘me’.

3. Always let the recipient knows who you are; be sure to include the sender. Check “anti-spam” sites in Google for more info.

The first email sent and possibly the last one that wasn’t a marketing email was by Ray Tomlinson. Today, Email is treated as Primary communication by individuals and businesses all over the world. It became very popular due to its own boons. Anybody who owned a business and have something to sell or any message that he want to promote discovered bulk emailing. Soon mailboxes worldwide were filled with unwanted mails. This type of mail came to be known as SPAM. In 2003, SPAM problem became so big and intrusive that the United States passed the CANSPAM Act. So, only send emails to your opt in list subscribers.

4. Give some catchy look o your first opening mail!

When you start an email marketing campaign, you never start it with the Marketing email, do you? If you, than you’re really losing lots of bugs. On this.Email marketing campaigns never start with a marketing email. They are started by an opening email. The actual marketing email is sent very late. The Product is virtually sold first. Simultaneous occurrence of selling and marketing email is an absolute ‘no-no’ in Email marketing. You too could accomplish it. Your first presale message can announce the fact that this product or service is ‘Coming Soon’. The next presale message can announce that the Product will arrive eminently…..however its yet to arrive. You might even ask the members of your list to preorder product so that they will definitely get it. Preselling; its not that important, it is 100% vital part of Email marketing and one that you need to use if you want to become an effective Email marketer. If you presale your product effectively all of the selling work will have already been done and you can just move on counting your profits.

5. Always double check your spellings through Spell check and other tools. Never “shout” or use all capital letters.

The subject of your marketing email is the key of the total email. Everybody agrees? You will never find a single Email marketer who would disagree.However, while the aim of the subject is to convince the recipient to open and read the email, the aim of the body of a marketing email is to convince the recipient to take action and actually purchase the product that is being recommended to him. So, always make your emails brief; descriptive and short. Rewriting the text on your email message with the above mentioned strategies can improve your sales results. So, always focus on marketing copy that can help readers feel more comfortable. Now there’s a win-win for you!