The Number 1 Site Promotion Strategy

There are countless ways to promote your website. From search engine optimization to pay per click advertising to press release marketing to blogging and posting in discussion groups, marketers can promote their websites using a number of different strategies.  While each marketing method has its pros and cons, one site promotion technique stands head and shoulders above the rest: article marketing.

The benefits of article marketing are unparalleled. Consider these advantages:

-    The direct traffic from article marketing is highly targeted and qualified. When an Internet user reads your article, they have already expressed an interest in your product or service. If they click the link to learn more, they were clearly impressed by what you had to say and interested in learning more. Unlike the short snippets displayed by the search engines, an article gives a reader enough time to make a determination if you have the information they are looking for. When a reader takes the time to click a link, they have qualified themselves as likely to buy.

-    The inbound links created by article marketing are higher quality than those generated through other link building strategies. Many article submission sites allow authors to embed anchor text links into their articles. These links carry more weight with the search engines for specific keywords because the keywords compose the link. The link is also placed within keyword-rich text, which signifies that the linked website is highly relevant to the content of the article.  If the article is picked up for syndication, even more inbound links are created!

Website Promotional Strategies

Do you know how to make a website but are lacking in Internet marketing skills? Well, if yes, then you should know that making a website is not enough. Your website needs to be marketed if you want eyeballs and revenue. Here is a list of website promotion ideas that will help:

1. Article marketing: Though Google’s Panda update has dealt a blow to article directories, you can still generate valuable backlinks and yet be found on search engines if you write meaningful articles that help visitors. You should distribute your articles to the top article marketing like ezinearticles.com, Squidoo.com, articlebase.com, etc.

2. Generating backlinks is very important but you must generate relevant backlinks. You cannot own a real estate website and get your backlinks from a designer shoe store blog. Know that the latest Google Penguin update penalizes links generated from irrelevant sites, spammy blogs and free article directories. Do not ever get links from link farms. So, get your act together, consult a SEO professional and understand what type of links will work best for your site before generating these.

3. Social media is also very important. You must create pages on the main social media channels like Facebook, Twitter, LinkedIn, and Google+. In addition, you must also create business pages on niche and relevant business networking sites. For example, if you are in the real estate business, your website’s link must be present on a top real estate marketing network, and so on. Social bookmarking on sites like Reddit, Digg, Delicious, StumbleUpon, etc., also generates backlinks and raises awareness about your website.

4. Google loves content and therefore it is very important for your website to have a blog that is updated regularly – in fact, you must update your blog 3-4 times in a week if you want Google to come back for more. Include important keywords in the title of every post and you will get your presence felt on Google. Remember that your content must be informative and helpful and not spammy. If you are able to establish an authority by writing helpful content, your website traffic will grow exponentially.

5. You must also post on authoritative forums and newspaper blogs. Your posts must be informative and valuable. Do not post self-promotional material or simply leave a link because that will get you delisted.

These are the top website promotion strategies. Know that knowing how to make a website is not enough – you must market it well too, and we hope you have picked up a few pointers from the tips above.

Online Marketing Promotion Strategies That Ensure You Make Sales Through Your Blog

The internet is full of online marketing promotion strategies and tools thus making it difficult for people to know which ones work and do not work. But one that expert internet marketers recommend is having a blog. But many shy away from having a blog mainly due to the fact that you need to constantly update it with valuable information. Nothing in life is easy hence you should realize that success comes with a hefty price tag.

The minute you launch a blog you open a doorway to interact with customers and this is the other reason that online business owners are reluctant to have a blog. In order to succeed with your blog in online marketing promotion, choose a niche that you are well informed. In addition, realize that you will need to constantly seek to acquire more knowledge in your relevant field thus attend to your visitors queries.

Lack of attending to your visitors inquiries will negatively affect your overall online marketing promotion. It will make your blog appear less responsive yet the aim of having a blog is to interact with your target market. The better your responses the more you improve your online brand image thus generate sales leads.

As you answer to queries raised by your readers, make sure it is done skillfully and comprehensively fulfill their needs. Even when you do not know the answer, apply tact so that they will not realize that you do not have the answer. But always seek and research to provide your visitors with satisfying solutions. This way you will be guaranteed of online marketing promotion success.

The best way of ensuring you make sales online with your blog is to respond to your target audience inquiries within the shortest time possible, preferably within 24 hour.

Learn more online marketing promotion strategies by following the link in the resource box below.